Yahoo Clarifies Cookie Usage and Data Privacy for Users

As part of the Yahoo family of brands, we recognize the importance of transparency when it comes to user data and privacy. This article aims to clarify how Yahoo utilizes cookies and how it impacts the use of our sites and applications.

Understanding Cookies and Their Purpose

Cookies are small data files stored on a user’s device when they visit our websites or use our applications. Yahoo employs cookies for several key functionalities, including:

• Providing our Sites and Applications: Cookies enable us to ensure that our services are operational and accessible.
• User Authentication: We use cookies to verify users’ identities and maintain account security.
• Spam Prevention and Security Measures: Cookies help protect our platforms from malicious activities and spam.
• Usage Measurement: We analyze cookie data to better understand how users interact with our sites and applications.

Partner Data Usage with Consent

When users interact with our services, they are presented with options regarding cookie usage. By clicking “Accept all,” users provide consent for both Yahoo and our partners—238 of whom are part of the IAB Europe Transparency and Consent Framework—to collect and utilize information from their devices.

This data collection may involve:

• Precise Geolocation: Sharing location data to enhance user experiences.
• Personal Data Collection: Gathering personal information such as IP addresses, browsing behavior, and search data.
• Personalized Advertising and Content: Utilizing collected data to deliver tailored advertisements and content, measure effectiveness, analyze audience engagement, and refine our services.

Opting Out and Customizing Privacy Settings

For users who prefer not to have their data utilized for these additional purposes, the option to opt-out is readily available. By clicking “Refuse all,” users can deny consent for cookie usage beyond the essential functionalities.

If you wish to customize your choices, the “Manage Privacy Settings” option allows you to select which types of cookies to accept.

Moreover, users can adjust their preferences at any time by navigating to the “Privacy and Cookies Settings” or “Privacy Dashboard” links available on our sites and applications.

Learn More About Our Policies

For detailed information regarding how Yahoo handles personal data, users are encouraged to review our Privacy Policy and Cookies Policy. These documents provide insight into our data practices and the measures we take to safeguard user privacy.

In conclusion, Yahoo is committed to offering clear choices regarding the use of cookies and personal data, ensuring users can navigate our services with confidence and control over their privacy preferences.