Amazon to Host Prime Big Deal Days in October 2024
Amazon.com Inc. has announced plans to hold its Prime Big Deal Days, a highly-anticipated sales event in October 2024. This event is positioned as the fall counterpart to its renowned Prime Day sales, which typically take place in the summer. While the specific dates for the upcoming event have yet to be disclosed, Amazon stated that Prime Big Deal Days will serve to ‘kick off the holiday season,’ offering early access to holiday deals exclusively for Prime members.
Exclusive Access for Prime Members
As part of the Prime Big Deal Days event, Amazon will provide its Prime subscribers the chance to access a wide array of deals across popular product categories and brands. The event is set to occur in 19 countries, a decrease compared to the summer Prime Day sales event, indicating a more streamlined approach for the upcoming promotional activity.
Amazon’s Dominance in E-Commerce
Amazon continues to assert its dominance in the online retail landscape. The retailer is ranked as the number one online retailer in the Top 1000 database by Digital Commerce 360, which includes the largest North American online retailers. Furthermore, Amazon holds the third position in the Global Online Marketplaces database, which ranks the top 100 largest global marketplaces.
Recap of the Recent Prime Day Success
In July 2024, Amazon held its latest Prime Day sales event, which ran from July 16 to July 17, marking the tenth anniversary of the occasion. Although specific revenue figures from the 2024 event remain undisclosed, third-party analysis indicated that the event significantly impacted overall U.S. e-commerce. Consumers reportedly spent $14.2 billion across various online platforms during the Prime Day event.
Prime members enjoyed exclusive access to millions of deals, including invite-only discounts. Among the top offers were up to 40% off on Sony wireless headphones and up to 30% off on Peloton products. Amazon frequently updated its deals, introducing new offers as often as every five minutes throughout the event.
According to Jamil Ghani, Vice President of Amazon Prime, Amazon customers saved nearly $24 billion through deals and coupons in 2023, with more than $2.5 billion in savings achieved during Prime Day alone.
Notable Events Leading Up to the Big Deal Days
Prior to the Prime Big Deal Days event, Amazon also introduced its inaugural Big Spring Sale from March 20 to March 25, 2024. This event was available to all customers, not just Prime members, and showcased significant deals, with many products offered at discounts of up to 50%.
The sale featured a variety of seasonal products tailored for spring, ranging from fashion items to outdoor furniture. According to Amazon, the best-selling items included COSRX Snail Mucin, Bluetooth headphones, and various apparel pieces.
Expanded Global Reach for Prime Events
Amazon’s Prime Day sales have broadened their reach in recent years. The event will now take place in 24 countries, including Australia, France, Japan, and more. This increase reflects the platform’s move to engage a wider international audience.
In previous years, Amazon has strategically scheduled Prime Day to attract a significant volume of shoppers, thus bolstering its market presence before the holiday shopping season. Notably, Prime Day began in 2015 as a celebration of Amazon’s 20th anniversary and has since developed into a vital sales occasion.
What Lies Ahead
As anticipation builds for the upcoming Prime Big Deal Days in October 2024, consumers are reminded of the importance of being prepared for potential deals. Sign-up options for Prime memberships remain open, allowing shoppers to take full advantage of the discounts and offers available at the event.
For those keen on saving during Prime Day and similar events, it is advisable to stay informed by creating deal alerts and subscribing to updates directly through the Amazon app or website.
Stay tuned for more updates as Amazon prepares to unveil details about the Prime Big Deal Days, promising a robust lineup of early holiday bargains for its Prime members.
