Amazon’s Black Friday Week and Cyber Monday Event Sets New Records
Date: December 3, 2024
Amazon has announced that its recent Black Friday Week and Cyber Monday holiday shopping event, which ran from November 21 through December 2, was the largest in the company’s history. During this 12-day extravaganza, customers enjoyed significant savings, leading to record-breaking sales figures and an unprecedented number of items sold.
Record-Breaking Sales
This year’s event, which encompassed the peak shopping days of the Thanksgiving holiday season, saw millions of customers flocking to the online marketplace to capitalize on deep discounts across a wide range of product categories. Among the most popular items were Alexa-enabled devices, particularly the latest models of the Echo Dot and the Fire TV Stick 4K, both of which emerged as top sellers during the event.
In the U.S., the best-selling categories included Electronics, Toys, and Beauty products, with notable items like Beats headphones, Samsung TVs, Barbie dolls, Play-Doh, Shark vacuums, air purifiers, and Medicube skincare devices making headlines. This diverse array of popular products underscores Amazon’s strength in catering to the varied needs of its customer base.
Support for Independent Sellers
The holiday shopping event was not only a boon for Amazon but also an incredible opportunity for independent sellers on the platform. This year, independent businesses accounted for over 60% of all sales in Amazon’s store. Small and medium-sized enterprises, such as JLab, Blissy, Luxe Weavers, and The Woobles, benefited significantly, highlighting Amazon’s commitment to supporting these vendors during the busiest shopping season of the year.
Doug Herrington, CEO of Worldwide Amazon Stores, expressed gratitude to customers and partners, stating, ‘We know how much our customers appreciate saving money, and our customers saved billions with us during this year’s holiday shopping event. We have many more fun and exciting ways for them to continue to save this holiday season.’
Competitive Pricing and Technological Innovations
In addition to the remarkable savings offered during the shopping event, Amazon has continued to focus on lowering prices for customers. A recent independent study by ecommerce analytics firm Profitero revealed that Amazon had the lowest prices, averaging 14% less than other leading U.S. retailers, marking the eighth consecutive year of this trend.
Furthermore, Amazon is enhancing the holiday shopping experience through the implementation of innovative generative AI tools designed to assist customers in finding the perfect gifts. The AI-powered conversational shopping assistant, Rufus, offers tailored deals and gift suggestions, while AI Shopping Guides provide valuable product information to help customers feel confident in their selections.
Additionally, features like Amazon Lens allow customers to identify products using images or barcodes, offering similar options available on the platform. The ‘Find-on-Amazon’ feature provides a seamless way for users to locate products while browsing online.
Ongoing Holiday Shopping
As December progresses, Amazon encourages customers to explore a range of trending gifts available in its Holiday Shop, featuring top brands like Dyson, Ninja, Sony, and YETI. Shoppers can also shop by theme and price point, with special categories such as ‘White Elephant Gifts Under $5’ and ‘Decor by Occasion.’
From December 3-14, customers can save up to 40% on fashion and fitness items, including popular brands like Columbia, Hugo Boss, and Lacoste. With hundreds of millions of products across more than 35 categories, many of which are eligible for fast, free Prime delivery, Amazon positions itself as a go-to destination for last-minute shopping needs.
Conclusion
Amazon’s record-breaking Black Friday Week and Cyber Monday event not only highlights the company’s market dominance but also showcases its commitment to delivering value to both customers and independent sellers. With innovative shopping tools and a vast selection, Amazon continues to redefine the holiday shopping experience.
For those looking to stay updated on the latest deals, signing up for the weekly Amazon newsletter can provide insights and save customers even more during the festive season.
