Amazon’s Black Friday Week and Cyber Monday Event Records Unprecedented Success
Date: December 3, 2024
In a significant milestone for online holiday shopping, Amazon has reported that its Black Friday Week and Cyber Monday sales event, which took place from November 21 through December 2, was the largest in the company’s history. This announcement highlights the growing trend of online shopping during the Thanksgiving holiday season, as consumers saved billions while taking advantage of Amazon’s extensive range of deals.
Record-Breaking Sales
This year’s shopping event shattered previous records, eclipsing sales figures from the same 12-day period in prior years. According to Amazon, customers purchased millions of Alexa-enabled devices, with the latest models of the Echo Dot and Fire TV Stick 4K emerging as some of the event’s best-sellers. Other top-selling categories included electronics, toys, and beauty products, showcasing a diverse array of popular items such as Beats headphones, Samsung televisions, Barbie dolls, Play-Doh sets, Shark vacuum cleaners, air purifiers, and Medicube beauty devices and skincare products.
Support for Independent Sellers
The event also marked a historic high for independent sellers on the Amazon platform. More than 60% of sales during this period came from small and medium-sized businesses, reflecting a growing trend of consumers supporting local and independent vendors. Notable sellers included JLab, Blissy, Luxe Weavers, and The Woobles.
Doug Herrington, CEO of Worldwide Amazon Stores, expressed gratitude towards customers and partners, stating, ‘We know how much our customers appreciate saving money, and our customers saved billions with us during this year’s holiday shopping event. We have many more fun and exciting ways for them to continue to save this holiday season.’
Competitive Pricing and New Shopping Features
Adding to the excitement, a newly released independent study by Profitero revealed that Amazon maintained the lowest prices among leading U.S. retailers heading into the holiday season, with prices averaging 14% lower than competitors for the eighth consecutive year. This strategic pricing approach has positioned Amazon as a preferred shopping destination for budget-conscious consumers.
To enhance the holiday shopping experience, Amazon introduced a suite of innovative generative AI features aimed at helping customers find the perfect gifts quickly. These include Rufus, an AI-powered conversational shopping assistant, and AI Shopping Guides that aggregate essential product information, ensuring customers feel confident in their purchases. Additionally, Amazon Lens allows users to identify products through photos or barcodes, further streamlining the shopping process.
Ongoing Deals and Holiday Shopping Opportunities
As the holiday shopping continues, customers are encouraged to explore Amazon’s Holiday Shop, where trending gifts from top brands such as Dyson, Ninja, Sony, and YETI are featured. With options to shop by theme and price point—including categories like ‘White Elephant Gifts Under $5’ and ‘Premium Gifts’—there are ample opportunities to find suitable presents for everyone on shopping lists.
From December 3 to 14, additional discounts of up to 40% on fashion and fitness items featuring brands like Columbia, Hugo Boss, and Lacoste will be available, allowing consumers to secure great deals on their last-minute gifts. With over 300 million items eligible for fast, free Prime delivery, Amazon remains a go-to choice for holiday shoppers seeking convenience and savings this festive season.
As December unfolds, Amazon emphasizes its commitment to providing customers with a seamless shopping experience, underscoring its role as a leader in the online retail space during the holiday season.
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