Amazon Sets New Records During Thanksgiving Holiday Shopping Events
Amazon has officially declared that its Black Friday Week and Cyber Monday shopping event, held from November 21 through December 2, 2024, was its most successful event to date. The retail giant reported record sales figures and a remarkable number of items sold, as customers turned to Amazon for some of the best deals of the holiday season.
Significant Customer Savings
During this 12-day promotional period, customers collectively saved billions of dollars while shopping across numerous product categories. The event included a wide range of discounts on popular items, showcasing Amazon’s commitment to providing value to its shoppers. Amazon’s CEO of Worldwide Stores, Doug Herrington, emphasized the appreciation customers have for the savings during this holiday shopping season, stating, ‘Our customers saved billions with us during this year’s holiday shopping event.’
Top Selling Products
Among the best-selling products during the event were millions of Alexa-enabled devices, particularly the newest models of Echo Dot and Fire TV Stick 4K. In addition to these items, popular categories included Electronics, Toys, and Beauty. Notable mentions among the top-selling products featured Beats headphones, Samsung TVs, Barbie dolls, Play-Doh, Shark vacuums and air purifiers, as well as Medicube beauty devices.
Support for Independent Sellers
This year’s event also marked a significant win for independent sellers on Amazon’s platform. Over 60% of sales were attributed to small and medium-sized businesses, including popular items from brands like JLab, Blissy, Luxe Weavers, and The Woobles. This commitment to promoting independent sellers highlights Amazon’s role in supporting diverse businesses.
Competitive Pricing and Value
A recent independent study from ecommerce analytics firm Profitero reaffirmed Amazon’s standing in the retail market, showing that the company offered the lowest prices entering the holiday season—on average 14% lower than other leading U.S. retailers for the eighth consecutive year. Herrington noted that Amazon continues to aim for innovative ways to enhance customer savings, mentioning various promotional opportunities leading up to Christmas.
AI Innovations Simplifying the Shopping Experience
In an effort to streamline the holiday shopping experience, Amazon has introduced several innovative features powered by generative AI. Rufus, Amazon’s AI-powered conversational shopping assistant, facilitates the discovery of tailored deals and suitable gift options. Additionally, AI Shopping Guides provide vital information on products, allowing customers to confidently make informed decisions.
The newly launched Amazon Lens, a visual shopping tool, enables customers to identify products using photos, screenshots, or barcode scans to recommend similar items from Amazon’s extensive inventory. The Find-on-Amazon feature further enhances the user experience, helping shoppers locate products effortlessly while browsing online.
Ongoing Promotions and Holiday Shopping Offers
As December progresses, Amazon continues to unveil trending gifts through its Holiday Shop, which features items from renowned brands such as Dyson, Ninja, Sony, and YETI. Special shopping themes, including ‘White Elephant Gifts Under $5’ and ‘Premium Gifts,’ cater to a variety of customer needs and preferences. From December 3 to December 14, shoppers can take advantage of up to 40% off on fashionable and fitness essentials from brands like Columbia, Hugo Boss, and Lacoste.
With hundreds of millions of products available across more than 35 popular categories, including over 300 million items eligible for fast and free Prime delivery, Amazon aims to meet the diverse shopping demands of its customer base, especially during the peak holiday season.
In a time when budget-conscious shoppers are looking for value, Amazon’s strategic focus on savings, independent sellers, and innovative shopping technologies positions it favorably as one of the top choices for holiday shopping. As the holiday shopping season unfolds, customers can continue to find exciting deals and products leading up to Christmas.
