Yahoo’s Commitment to User Privacy: Understanding Our Use of Cookies
Yahoo has released important information regarding how we, as part of the Yahoo family of brands, use cookies when you access our sites and applications. This article aims to clarify the role of cookies in enhancing your online experience while emphasizing our commitment to user privacy.
What Are Cookies?
Cookies are small data files that are stored on your device when you visit websites or use applications. They help improve your experience by enabling our services to function effectively and securely.
How We Use Cookies
When you interact with Yahoo’s various platforms, cookies serve several key purposes:
- Site Functionality: Cookies are instrumental in providing access to our sites and apps, ensuring they function as intended.
- User Authentication and Security: We utilize cookies to authenticate users, ensuring secure access to accounts while helping to prevent spam and abusive activities.
- Usage Measurement: By tracking your engagement with our sites and apps, cookies allow us to measure user activity, enhancing our understanding of how our services are used.
Your Choices Regarding Cookies
When you visit Yahoo’s sites, you are presented with options regarding cookie usage. By clicking ‘Accept all,’ you consent to the use of cookies not only by Yahoo but also by our partners—237 of whom are involved in the IAB Transparency & Consent Framework. This acceptance allows for:
- Personalized Advertising: Access to precise geolocation data and personal information, such as your IP address, browsing habits, and search data, helps us tailor advertising and content to your preferences.
- Advertising and Content Measurement: Cookies aid in measuring the effectiveness of advertising and content, ensuring we can continue to deliver relevant materials.
- Audience Research and Development: By analyzing how users interact with our services, we can improve and develop features that meet user expectations.
If you prefer not to share personal data for these additional purposes, you can choose to ‘Reject all.’ Moreover, for those who wish to customize their settings, the option to ‘Manage privacy settings’ is available.
Adjusting Your Privacy Settings
It’s important to know that you have control over your cookie preferences. You can change your options at any time by accessing links such as ‘Privacy & cookie settings’ or ‘Privacy dashboard’ available on our sites and applications.
Learning More About Our Data Practices
For further details on how we utilize your personal data, we encourage you to review our comprehensive Privacy Policy and Cookie Policy. These documents provide additional context about our data practices and your rights regarding personal information.
In conclusion, Yahoo is dedicated to providing a secure and personalized user experience while respecting your preferences regarding privacy. Your trust is paramount, and we strive to ensure transparency in our use of cookies and your personal data.
