Yahoo’s Commitment to User Privacy: Understanding Our Cookie Policy

In today’s digital landscape, the protection of user privacy is paramount. At Yahoo, a proud member of the Yahoo family of brands, we are dedicated to safeguarding your personal information while providing an engaging experience across our sites and applications. A key aspect of how we achieve this is through the use of cookies.

What Are Cookies and Their Role?

Cookies are small data files that are stored on your device when you visit our websites or use our applications. They play a crucial role in enhancing your experience by helping us to:

• Provide Our Services: Cookies enable us to deliver the functionality of our sites and apps, making them more user-friendly and efficient.
• Authenticate Users: We utilize cookies to confirm user identities, ensuring that only authorized accounts can access certain features.
• Enhance Security: To protect our users from spam and abuse, cookies contribute to implementing robust security measures.
• Measure Usage: We analyze how users interact with our sites and apps through cookies, which informs us about traffic patterns and user engagement.

Personalization Through Cookie Consent

When visiting Yahoo’s platforms, users are presented with a consent banner that offers options regarding the use of cookies. By clicking on “Accept all”, you agree that we, along with our partners, including 237 organizations that are part of the IAB Transparency & Consent Framework, can store and access information on your device. This includes the use of precise geolocation data and personal data like your IP address, browsing habits, and search history.

This data is vital for:

• Personalized Advertising and Content: By understanding your preferences, we can tailor advertisements and content to better suit your interests.
• Advertising and Content Measurement: We assess the effectiveness of ads and content, which helps us improve your experience.
• Audience Research and Service Development: We analyze trends to continuously refine our services, ensuring they meet the evolving needs of our users.

Your Choices Matter

If you prefer not to allow Yahoo and our partners to utilize cookies and your personal data for these additional purposes, you have the option to click “Reject all.” If you would like to have more control over your privacy settings, you can select “Manage privacy settings.”

We understand that privacy preferences can change over time. That’s why you can revisit and adjust your cookie choices at any time by clicking on the “Privacy & cookie settings” or the “Privacy dashboard” links found on our sites and apps.

Learn More About Our Practices

For more detailed information on how we collect and use your personal data, we encourage you to review our comprehensive privacy policy and cookie policy. At Yahoo, we prioritize transparency and user trust, ensuring that you are informed about how your data is handled.

Your privacy is important to us, and we are committed to providing choices that empower you to manage your information effectively while enjoying all that Yahoo has to offer.