Understanding Yahoo’s Use of Cookies and Personal Data

Yahoo, a prominent member of the Yahoo family of brands, is committed to providing a seamless user experience through its various sites and applications. As part of this commitment, Yahoo employs cookies to enhance your interaction with their services. Here’s what you need to know about how cookies work and your options regarding personal data.

What Are Cookies?

Cookies are small files that are stored on your device when you visit Yahoo’s sites or use its applications. They serve multiple purposes, including:

• Providing Services: Cookies allow Yahoo to serve its sites and apps effectively to users.
• User Authentication and Security: Cookies are essential for verifying users, implementing security measures, and preventing spam and abuse on the platform.
• Measuring Engagement: Cookies help in tracking how users engage with Yahoo’s sites and apps, providing valuable insights for improvements.

Choices Regarding Cookies

When you access Yahoo’s platforms, you will be presented with options regarding the use of cookies. If you choose to click ‘Accept all,’ Yahoo and its partners, which include 238 companies affiliated with the Interactive Advertising Bureau (IAB) Transparency & Consent Framework, will store and/or access information on your device. This includes the use of precise geolocation data, as well as other personal data such as IP address, browsing history, and search queries. Such data usage allows Yahoo to deliver personalized advertising and content, enhance advertising measurement, and conduct audience research and development of services.

If you prefer to restrict this type of data usage, you have the option to click ‘Reject all.’ Alternatively, if you want to have more control over the types of cookies used, you can select ‘Manage privacy settings’ to customize your preferences further.

Modify Your Privacy Choices

It’s important to know that users can change their privacy settings at any time. To alter your choices, simply click on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on Yahoo’s sites and apps.

For more detailed information about how Yahoo uses personal data, you can refer to their comprehensive privacy policy and cookie policy.

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By using Yahoo’s services, you agree to the use of cookies as outlined above. Understanding and managing your privacy settings is pivotal in ensuring a tailored experience that aligns with your preferences while using Yahoo’s platforms.