Amazon Kicks Off Holiday Shopping Season with Black Friday Week and Cyber Monday Sales
SEATTLE, WA – November 21, 2023 – Amazon (NASDAQ: AMZN) has officially announced the start of its highly anticipated Black Friday Week, which will run from November 21 at 12:01 a.m. PST through December 2. During this period, customers will have the opportunity to shop millions of deals across over 35 categories, including electronics, home goods, beauty products, and fashion, featuring popular brands such as Sonos, Staub, Supergoop!, and Levi’s.
Holistic Selection of Deals
This year’s holiday shopping events will also highlight some of the season’s hottest toys from brands like Squishmallows, Furby, and Tonies, as well as holiday essentials such as matching pajamas and festive apparel, starting at only $6. In addition, customers can take advantage of significant discounts on wardrobe staples, with up to 40% off Amazon Essentials outerwear. Amazon is encouraging shoppers to return daily, as new deals will be unveiled throughout the shopping window, presenting them with exciting opportunities to snag great gifts.
Amazon Prime members are reminded that it’s not too late to enroll in Prime for exclusive perks. Members can enjoy unlimited fast and free delivery on over 300 million items available for free Prime shipping across the United States, alongside tens of millions of popular items with Same-Day or One-Day Delivery options.
To stay updated on the latest and most exciting deals from Amazon, interested shoppers can visit amazon.com/blackfriday and amazon.com/cybermonday.
Enhanced Shopping Experience with AI
In an effort to streamline the holiday shopping experience, Amazon has introduced several AI-powered features to assist customers in finding perfect gifts quickly. The generative AI conversational shopping assistant, Rufus, can help users search for deals and tailor gift selections based on preferences. Additionally, AI Shopping Guides offer consolidated product information to help customers make informed purchasing decisions.
Customers can also utilize Amazon Lens, a visual shopping tool that identifies products through photos, screenshots, or barcode scans, suggesting similar items available on the platform. Moreover, the Find-on-Amazon feature simplifies navigation, enabling users to locate similar products effortlessly as they browse online.
A Festive Virtual Shopping Experience
For a unique shopping experience, Amazon has launched a Virtual Holiday Shop, allowing customers to explore a festive 3D environment showcasing over 300 of the most coveted gifts and toys. With holiday decorations and cheerful music, customers can easily browse and add their favorite finds to their cart, ready for checkout. The new Virtual Toy Shop also provides a selection of trending products from the seasonal Holiday Kids Gift Book.
In addition to these offerings, Amazon features various curated gift selections handpicked by popular influencers, making it easier to choose the perfect present for anyone on the shopping list.
Daily Deals Await Customers
Black Friday Week brings exciting daily deal drops, starting on November 21. This year, themed daily deals will feature substantial discounts on select products from top brands like Beats, Sony, Ninja, and YETI. Notably, discounts will be available for a limited time only, encouraging customers to revisit the site frequently to discover exclusive offers that may sell out quickly.
Highlighting Exclusive Discounts
A preview of some of the most enticing deals includes:
- Up to 55% off select Amazon devices, including various Echo and Fire TV models.
- Up to 50% off on toys, apparel, and home goods from Disney and Marvel.
- Significant discounts on Christmas trees and holiday decorations.
- Up to 50% off premium skincare products.
Cyber Monday will follow closely behind, beginning on November 29 and running through December 2, featuring millions of additional deals across various categories. Highlights will include substantial savings on tech products, beauty items, and home goods.
Supporting Small Businesses
Amazon is committed to supporting small businesses during the holiday season. Customers are encouraged to explore unique gift ideas from small, independent sellers at amazon.com/smallbusinessdeals. A curated selection of products from Black-owned, woman-owned, and military family-owned businesses will also be featured.
Additionally, Amazon is celebrating its 10th anniversary of partnering with Oprah’s Favorite Things, showcasing a collection of extraordinary items from small and underserved businesses.
Conclusion
As the holidays approach, Amazon aims to deliver a seamless and enjoyable shopping experience with numerous deals and innovative tools. With the goal of prioritizing customer ease, Amazon emphasizes that holiday shopping should focus on what truly matters—creating cherished memories with friends and family.
To get started on holiday shopping, visit amazon.com/holiday and join the festivities of savings!
For more information about Amazon’s offerings and company values, visit amazon.com/about and follow @AmazonNews on social media.
